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Titan Helios Multi-Brand Watch Stores in India

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Titan Industries, the leading manufacturer of watches in India, is planning to open 100 Helios stores across India.

Helios is India’s first multi-brand premium watch retail chain. It carries about 30 watch brands including Fossil, Citizen, Guess, Seiko, and Roamer. The company set up its first Helios store in Bangalore two years ago that has seen a whopping 50% growth rate. It then opened outlets in Delhi and Chandigarh. Recently, it set up its 6th Helios outlet, first for the western India, at Ahmedabad. The company plans to expand the number of Helios outlets to 40 by targeting all tier 1 cities in India. What consumers can expect from Helios is a one stop access to all premium wristwatch brands.

Harish Bhatt, chief operating officer of Titan Industries, is upbeat about the Indian watch industry growth. Bhatt estimates the market to be about 47 million pieces a year accounting for a turnover of about Rs. 3,500-4000 crores.  The watch industry in India is thriving and is projected to grow 12-15% per year for next few years as per a study by Technopak.

It’s the luxury watch segment that’s growing at a much faster rate. Currently, the luxury watches amount to only 5% of the total watch market but according to Harish Bhatt, it’s growing at a 30% annual rate and is project to triple in next 5 years. Bhatt attributed the trend to growing average household income. Wristwatch has emerged as a favorite luxury style accessory for Indians.

Titan’s ambitious plan is to have 100 Helios stores nationwide in next three years – all carrying premium watches priced between Rs. 5000 to 1 lac under a single room. "By launching these stores, we aim to establish new standards of premium watch retailing prevalent overseas in countries like Singapore and China," Bhatt said during the launch event at Ahmedabad earlier this week.

Titan Industries already controls about 65% of the watch retail in India. The company also has about 247 exclusive Word of Titan show rooms across India. With the expansion of Helios multi-brand store chain, Titan is poised to strengthen its stranglehold on the industry.  

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