SWATCH may be a new watch brand in India, but you will be pleasantly surprised to learn that Swatch Group is the world’s largest watch company and it owns established watch brands like Breguet, Jaquet Droz, Glashutte Original, Léon Hatot, Omega, Tiffany & Co., Rado, Longines, Calvin Klein, Hamilton, Endura, Mido and Omega.
Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate. Swatch was introduced to the market in Switzerland in March 1985. The name derives itself from the contraction of Swiss (Made) Watch: "S'Watch", which soon became "Swatch" as it is today perceived worldwide. People were crazy about Swatch watches in 1980’s. Since then, Swatch has diversified its offerings considerably, and the company now sells more than a dozen different types of watches, including metal-bodied watches (the Irony series), diving watches (the Scuba series), thin and flat bodied watches (the Skin family) and even an Internet-connected watch that can download stock quotes, news headlines, weather reports, and other data (the Paparazzi series).
Some specialised models like the ‘Flik-Flak’ for children also exist. The company also focuses on seasonal themes apart from the wide repertoire of other designs. The seasonal theme stint of Swatch easily establishes itself as a leading brand because only companies with an assured customer base and deep pockets can afford to experiment.
Popular SWATCH Watch Models include:
Swatch Originals: Plastic cased watches available in various sizes, shapes and designs. The originals have sub-families as well.
Swatch Irony: Contains all the metal cased watches produced by swatch. They too come in different sizes and shapes.
Swatch Skin: Original Skin and Skin Chronograph are the two sub-categories under this product line. The original skin is ultra thin, standing at 3.9 mm, hence the name Swatch Skin. The swatch skin also holds the world's thinnest plastic watch credit according to the Guinness World Book of Records. Chronograph simply adds chronograph function.
Swatch Beat: Swatch Beat is the digital line. These watches are ideal for those who prefer simple yet high precision wrist watches.
Swatch Bijoux: People who are fond of jewellery would find this line to be the most exotic. There are a plethora of watches to choose from in this category.
Some other notable Swatch watches include:
- Fall winter 2010
- Chrono black
- Chrono automatic
- Full blooded
- New gent
- Lifestyle for her : Loburia Multicolor
- Lifestyle for him : Sea Lough
Swatch is clearly one of the most prestigious wristwatch brands. You can’t go wrong with a Swatch watch purhcase but buying it from the right retailer is the key. Given the craze for swiss watches, there are tons of replica models in the market therefore you need to buy it from an authorized and renowned dealer only. If you need to buy a nice wristwatch, size up your budget, search for a suitable piece and enjoy the luxury of a Swatch wristwatch.
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